In recognition of our partner’s pioneering spirit and appreciation for unconventional thinking, we put out a call to Köln’s IT-savvy crowd to brainstorm the future of bofrost’s service and improve its outreach to young customers.
The goal was to communicate that a mid-size, low-tech enterprise can embody a startup mentality and inspire innovative thinking by using digital tools to leverage its existing connections to clients.
Event: Community Hackathon
Date: 9-11 June 2017
Participants: > 25
Product Prototypes: 9
We deliberately gave very few guidelines, so as not to restrict participants‘ creativity, while still promoting “out of the box” thinking.
Matthias van der Donk
Head of Corporate Marketing, Communication & Strategy
Next Case Study
To speak with a team member about the transformative potential of partnering with us, please reach out via one of the following or use the contact form below.