bofrost*

Recap

In recognition of our partner’s pioneering spirit and appreciation for unconventional thinking, we put out a call to Köln’s IT-savvy crowd to brainstorm the future of bofrost’s service and improve its outreach to young customers.

The goal was to communicate that a mid-size, low-tech enterprise can embody a startup mentality and inspire innovative thinking by using digital tools to leverage its existing connections to clients.

Statistics

Event: Community Hackathon
Partner: bofrost*
Date: 9-11 June 2017
Location: Köln
Participants: > 25
Product Prototypes: 9

We deliberately gave very few guidelines, so as not to restrict participants‘ creativity, while still promoting “out of the box” thinking.

Matthias van der Donk
Head of Corporate Marketing, Communication & Strategy
bofrost* GmbH

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